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make your music sound great

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      The post title says it all – in the last few days it’s become clear that Spotify have chosen to reduce their playback loudness reference level from approximately -11 LUFS down to approximately -14, broadly in line with YouTube and TIDAL. This is a big deal, and in a minute I’ll discuss why, but […]

    Spotify just reduced its loudness playback level ! is a post from Ian Shepherd's: Production Advice

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      Foo Fighters just released a surprise new single, “Run” – and the biggest surprise to me is that it has great dynamics. All their recent releases have been pushed really hard, in the loudness department – not disastrously, but I’ve always thought they would have sounded better with more room to breathe. This single […]

    The Foo Fighters just proved me right about loudness – and dynamics is a post from Ian Shepherd's: Production Advice

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      This video shows a surprisingly simple technique to make your music stand out online – even in an aggressive genre like EDM. The trick is easy, the video includes a real-world example to prove that it works, and best of all – it’s free ! Actually that’s not the best of all – the […]

    The surprisingly simple hack to make your music POP online – and everywhere else ! is a post from Ian Shepherd's: Production Advice

    Subscribe to the newsletter for great content from the archives, special offers and a free interview - for more information, click here


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      I get asked this question literally every day, now. And I see people asking it, everywhere: “What’s the ideal loudness for my music to get the best playback volume online ?” Because people have realized that loudness normalization is a reality. They know that loud songs are turned down to stop users being blasted […]

    How loud ? The simple solution to optimizing playback volume online is a post from Ian Shepherd's: Production Advice

    Subscribe to the newsletter for great content from the archives, special offers and a free interview - for more information, click here


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      Are you confused about exactly what YouTube’s playback volume normalization is doing to your music ? Maybe you understand the basic idea but struggle to predict exactly what will happen when videos are uploaded ? Well, that’s understandable – the procedure is still inconsistent and unpredictable. Some songs are measured and normalized right away, […]

    YouTube reveals EXACT volume normalization values – find out how to see them is a post from Ian Shepherd's: Production Advice

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    Developments in loudness normalization are coming thick and fast, these days – and TIDAL just raised the bar. Quality has always been one of the major selling-points of TIDAL’s streaming service – it’s one of the few places that lossless streaming is available, still. And that means they’ve been wanting to enable normalization by default […]

    TIDAL upgrade their loudness normalization – and enable it by default is a post from Ian Shepherd's: Production Advice

    Subscribe to the newsletter for great content from the archives, special offers and a free interview - for more information, click here


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    IMPORTANT UPDATE: I messed up. In the original post and graphic below, I said that the results were almost certainly influenced by the comments on Facebook. But I had no idea by how much. Since then, Kenny has run another poll, using a different voting system that allows us to see the way votes are cast over […]

    Humans versus Robot Mastering: Updated is a post from Ian Shepherd's: Production Advice

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      J Cole’s new album KOD just won the Dynamic Range Day Award 2018. (The award is given every year to a great-sounding, successful album that also has great dynamics) And it’s the most streamed album in it’s first week ever, AND it went straight in at Number 1 in the Billboard album charts ! So – […]

    J Cole WINS – with dynamics ! is a post from Ian Shepherd's: Production Advice Subscribe to the newsletter for great content from the archives, special offers and a free interview - for more information, click here


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  • 05/18/18--04:50: Introducing Loudness Penalty
  •   The number one question I get asked these days is How loud will my music be played back online ? And the answer is always – “it depends”. Until now. I’m proud and excited to be able to announce a new website, developed with MeterPlugs, which we’ve designed to answer exactly that question. Quickly, […]

    Introducing Loudness Penalty is a post from Ian Shepherd's: Production Advice Subscribe to the newsletter for great content from the archives, special offers and a free interview - for more information, click here


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      So, most streaming services normalize their audio to around -14 LUFS. YouTube are slightly louder, iTunes is a couple of dB quieter, but overall -14 is the loudness you should aim for, right ? WRONG   Wait, what ?! Haven’t I been posting relentlessly about this issue for months (and years), providing relentless blow-by-blow […]

    Mastering for Spotify ? NO ! </br>(or: Streaming playback levels are NOT targets) is a post from Ian Shepherd's: Production Advice Subscribe to the newsletter for great content from the archives, special offers and a free interview - for more information, click here


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    I’ve been talking about this image for years. Literally, I’d describe it in almost every conversation, interview or lecture when I talked about loudness. And it always got a great reaction. But it didn’t exist ! Except in my head. …until now. I recently did an interview with Chris Selim over at mixdown.online, and my […]

    Don’t push your music over the Loudness Cliff ! is a post from Ian Shepherd's: Production Advice Subscribe to the newsletter for great content from the archives, special offers and a free interview - for more information, click here


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