This video shows a surprisingly simple technique to make your music stand out online – even in an aggressive genre like EDM.
The trick is easy, the video includes a real-world example to prove that it works, and best of all – it’s free !
Actually that’s not the best of all – the best of all is that this tip works in any genre, and it doesn’t only work online.
And along the way, it proves once and for all that people who tell you there’s only one way to get “The Sound” in EDM… are wrong.
So, what are you waiting for ? Take a look, and if you like it – please share !
[Updated video – remix matches CD master more closely for a better comparison]
How to persuade your clients
If you like the idea of this technique but don’t think you’ll be able to persuade the artists, labels and engineers you work for – try this.
(And to find out more about my Dynameter plugin, click here)
More details (warning, spoilers)
I deliberately didn’t say what the “hack” is above – so if you haven’t watched the video, do that first – there are some clues below.
Several people have commented that there’s too much pumping in the remix, which is fair enough. But bear in mind that the remix is made from stems, and the pumping is part of the stems.
In other words the CD master squashed the dynamics of the original so much it even reduced the pumping effect that the artists chose in the studio !
And I’m sure there’s all kinds of other extra subtlety in the real mix, too. Maybe the remix would benefit from a little more dynamic control in mastering, but it doesn’t need to be crushed by an extra 6 dB.
Bottom line – if you prefer the CD version that’s absolutely fine, but the reason is the mix – not the crushed dynamics.
The surprisingly simple hack to make your music POP online – and everywhere else ! is a post from Ian Shepherd's: Production Advice
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